OUR STORY
THE FLAME
Fuzion took most of my life to create. I just didn’t know I was creating it yet.
When I look at this company now, I can see pieces of my whole life in it. And a lot of it starts with my dad.
Doug Steele / Founder, Fuzion Coffee Company
THE MAN WHO LIT IT
HE TAUGHT ME TO GET BACK UP.
He served in the Army. He spent nearly four decades as a firefighter and became a fire chief. My first memories are more personal.
I remember his smile. I remember how he treated people. I remember a man who would go out of his way to help someone, even when helping them could put his own life at risk.
He was my biggest fan, my mentor, my captain, and my best friend.
He died of a heart attack at 60.
And for the first time, the person who had spent my whole life teaching me to get back up wasn’t there to help me do it.
I had to learn a different meaning of getting back up. The grief stayed. I carried him with me and continued forward.
THAT IS WHERE THE FLAME COMES FROM.
THE OVERWATCH DIRECTIVE
WHAT IF I BUILT IT?
I’ve made bad decisions. I’ve trusted the wrong people. I’ve built things that didn’t work. I’ve had seasons when I felt sorry for myself and wanted to quit.
Coffee had been part of my life for years. Then COVID led me to a log cabin in Vermont. There was quiet there. Enough quiet to think, research, ask questions, and see coffee differently.
One question kept coming back: what if I built a coffee company?
THAT QUESTION BECAME FUZION.
LEAD. PROTECT. EXPLORE.
THIS IS JESSICA.
My greatest asset in Fuzion, and in life. She has supported me through every step of building this, from the first idea to launch week.
As a physician, a mom, and an entrepreneur, she lives all three missions every day. Lead. Protect. Explore.
She will design our women’s and children’s tactical line, built for women and kids who actually live this life.
FUZION WOULD NOT BE WHAT IT IS WITHOUT HER.
FUEL FOR THE RELENTLESS.
THE MARK
A LIFE INSIDE THE MARK.
My father had given me an example. Athletics had given me a standard. Failure had given me humility. Loss had given me perspective.
The shield is who you protect.
The strike is how you move.
The wolf is who you become.
The shield is who you protect.
The strike is how you move.
The wolf is who you become.My dad taught me to get back up.
So I did. And I still do.
